Shape: Several different shapes are active on this book cover. The blue circles are shapes used to do two jobs here. One of them is to group together to spell out the letter L for logos, the title of the book. This draws attention because the circles are blue against the dark gray background. The second job for the blue circles is that they are put together to lead the user from the top left of the book cover, the area where readers pay attention to first, to the bottom right where the book will open for the reader. Another shape used is the rectangle. There is a black one on the right highlighting the publisher of the book. The contrast between the gray and black makes this shape work.
Line: The line element is used in this book cover. The lines are the thick white lines surrounding the black squares to form a grid structure on the cover except for the section where it is broken apart by the four diagonal squares with text in them. Here, the line is used to form structure for the different elements that are needed on the cover such as the text. The lines are perfectly straight horizontally and vertically to show that the grid is a significant part of typography for clear reading. The lines also help draw the viewer across the page because a line is never static.
Direction: In this book cover spread, direction is a strong element. The illustration of both yellow and green birds, which look somewhat like a triangle shape, are put into a pattern where if you look at the front cover on the right side of the spread, the view will follow the flying birds to the right side of the book. This leads the reader to want to open the book. If the viewer is looking at the back of the book, the contrast between the green and yellow birds there will cause the user to look at the flying direction of the green birds to the left side of the book. This gives the same effect of the front side except it is reversed. As the birds are triangular shaped, therefore having diagonals, it makes the direction visually provoking.
Color: On this table of contents spread from a book, the color element is being used several times. Each chapter of the book is given a distinct color. The color is used as a background color for the white title of the chapter under each rectangular image. By making each one a different hue, color is assigned to each chapter, allowing the reader to more easily browse through the book and find the information they are looking for within it. Since color is also the strongest visual process, it draws the attention of the viewer easily.
Shape: Several different shapes are active on this book cover. The blue circles are shapes used to do two jobs here. One of them is to group together to spell out the letter L for logos, the title of the book. This draws attention because the circles are blue against the dark gray background. The second job for the blue circles is that they are put together to lead the user from the top left of the book cover, the area where readers pay attention to first, to the bottom right where the book will open for the reader. Another shape used is the rectangle. There is a black one on the right highlighting the publisher of the book. The contrast between the gray and black makes this shape work.
Line: The line element is used in this book cover. The lines are the thick white lines surrounding the black squares to form a grid structure on the cover except for the section where it is broken apart by the four diagonal squares with text in them. Here, the line is used to form structure for the different elements that are needed on the cover such as the text. The lines are perfectly straight horizontally and vertically to show that the grid is a significant part of typography for clear reading. The lines also help draw the viewer across the page because a line is never static.
Direction: In this book cover spread, direction is a strong element. The illustration of both yellow and green birds, which look somewhat like a triangle shape, are put into a pattern where if you look at the front cover on the right side of the spread, the view will follow the flying birds to the right side of the book. This leads the reader to want to open the book. If the viewer is looking at the back of the book, the contrast between the green and yellow birds there will cause the user to look at the flying direction of the green birds to the left side of the book. This gives the same effect of the front side except it is reversed. As the birds are triangular shaped, therefore having diagonals, it makes the direction visually provoking.
Color: On this table of contents spread from a book, the color element is being used several times. Each chapter of the book is given a distinct color. The color is used as a background color for the white title of the chapter under each rectangular image. By making each one a different hue, color is assigned to each chapter, allowing the reader to more easily browse through the book and find the information they are looking for within it. Since color is also the strongest visual process, it draws the attention of the viewer easily.
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