This poster about typography is an example of effective contrast in graphic design. The intent of the designer was to make the statement "Bad Typography Is Everywhere" stand out because it is an example of badly aligned typography. The use of color, red, in this sentence works out well to contrast it from the white of the page. The other phrase in the poster "Good Typography Is Invisible" looks invisible unless the viewer tries to read it because the white text blends in with the white background. Also, the alignment of the statement is contrasting with the red statement so the viewer can somewhat see it as is an example of good type alignment. The poster is making a true statement about typography using contrast in the design with typography and color and it dramatizes the designer's intent.
This poster is an example of ineffective use of contrast. There is contrast in the typography and color but none of the contrast has meaning to it. The contrasting typefaces, colors, and scales are not helpful in the design because it seems randomly placed. Some text has a contrast in tone in the middle of a paragraph, some text is bolder than others, and the placement of the text is also moved around for no apparent reason. Also, the color red is used in the first paragraph and on the huge red dot of the "i" in Univers to give it contrast to the black, but it attracts unwanted attention to the dot, which is not where the viewer wants to focus on. Contrast should be used to make a statement in design, but it is not correctly used here because the poster is difficult to read with the visual noise made with ineffective contrast.
This poster about typography is an example of effective contrast in graphic design. The intent of the designer was to make the statement "Bad Typography Is Everywhere" stand out because it is an example of badly aligned typography. The use of color, red, in this sentence works out well to contrast it from the white of the page. The other phrase in the poster "Good Typography Is Invisible" looks invisible unless the viewer tries to read it because the white text blends in with the white background. Also, the alignment of the statement is contrasting with the red statement so the viewer can somewhat see it as is an example of good type alignment. The poster is making a true statement about typography using contrast in the design with typography and color and it dramatizes the designer's intent.
This poster is an example of ineffective use of contrast. There is contrast in the typography and color but none of the contrast has meaning to it. The contrasting typefaces, colors, and scales are not helpful in the design because it seems randomly placed. Some text has a contrast in tone in the middle of a paragraph, some text is bolder than others, and the placement of the text is also moved around for no apparent reason. Also, the color red is used in the first paragraph and on the huge red dot of the "i" in Univers to give it contrast to the black, but it attracts unwanted attention to the dot, which is not where the viewer wants to focus on. Contrast should be used to make a statement in design, but it is not correctly used here because the poster is difficult to read with the visual noise made with ineffective contrast.
