This is a map of the San Francisco State University campus and it is related to top down visual processing because it causes goal directed eye movement: the user will look at the map with a purpose in mind such as locating a building. The eye movements will constantly be moving around the map to fixate at yellow spots that are buildings to see if it is the correct one, ignoring green fields. It also involves priming of action plans because the user will ultimately use the map to find the best direction to their building. For example, the person looking at the map will probably not only locate the building they are looking for, but their current location on the map. This person will probably keep looking back and forth to trace a good direction to get to their destination.
Image Source: http://www.sfsu.edu/~news/announce/smokemap_zoomin.jpg
No comments:
Post a Comment