Tuesday, September 15, 2009

Feature Channels and Visual Search


The design of this informational poster uses both feature channels and visual search concepts. There are only two colors here but they work effectively in making certain elements pop-out to direct the attention to different significant information the viewer needs to know. The date and time are most important so they use white to pop-out the most, helping in the visual search. The images and typography both use shape as a feature channel. Size is another feature channel used to contrast different information on the poster. The type uses density to make it pop-out from the rest of the poster. Visual search is used in the design because the most significant information, the date and time makes use of preattentive processing.

Image Source: http://www.35mmdesign.com/portfolio/print/poster_tct_glasshouse.jpg

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