Visual Techniques

Visual techniques: Simplicity, economy, understatement, accent, and juxtaposition.

Visual techniques: Complexity, exaggeration, boldness, and distortion.

The first and second posters can be compared as both are advertisements of different products but they contrast in the message and how it is delivered. In the first poster, the techniques used such as simplicity, economy, understatement, and accent help the viewer to focus on the few elements on the poster. The simplicity also helps with the juxtaposition of the two kitkat bars because having two objects close to another in a simple background focuses the main message of the poster. Altogether, the elements in the first poster are very minimal but gives an effective message of pausing to take a relaxing break to enjoy a kitkat bar. In the second poster, it contrasts with the first poster because it is complex, exaggerated, and bold unlike the first poster. By combining these techniques, the poster establishes a chaotic looking space. The distortion in the man's face also interacts with the previous techniques to make the message appear more visually chaotic. The overall result in this poster gives the message of chaos, which is perfect to represent a headache, through the interaction of the visual techniques.