Saturday, December 5, 2009

Representation, Abstraction, and Symbolism

This magazine advertisement is an example of representational visual information because it contains a photograph of a real car, road, and sky that people would experience in the real world. The image on the ad is a photograph, which people depend on to represent visual reality. The sky looks realistic and is something everyone, including the viewer, recognizes from experience in life. Both the road and car are something man made and not in everyone's environment, but the designer assumes that whoever has a magazine probably has experienced a concrete road and several cars in the real world if they have access to a magazine which advertises it. This photograph is able to replicate an actual car, road, and sky on the flat surface of a magazine. All the details it would have in the real world are present in the photograph so the viewer can believe that it is real and may intice them to desire a car which looks like the one in the ad.

The imagery in this CD album cover is an example of abstraction because the image does not represent anything that the viewer would experience in the real world. It has no connection with anything we can experience in the physical environment. This cover uses the space purely for tone, color, and texture. Only the composition itself in the design has meaning that is subjective to the perception of each viewer. In my interpretation of this abstract design, the image is related to the title of the album "Waking Up." The features in the image seem to be going up, or waking up, from the ground and going higher. Most of the round features have a trail to make it seem like they are moving upwards. Ultimately, even if the viewer is not sure what the exact meaning is, they can extract from just looking that there is a movement of going up.

This poster is an example of symbolic visual information because it is very simple. The poster is basically reduced to minimal information so that the viewer can still be able to recognize what they are viewing without the details. In addition, the letters and words on the poster are also symbols of written language. Most of the symbols in this poster such as the iPod and the words must be learned to understand, but the silhouette is obviously a human female to any viewer. The silhouette has an arm that is out and a tilted head, which means that she is probably in motion. Someone familiar with the iPod would probably understand that she is dancing to whatever music she is listening to from it. This means that whoever owns an iPod like the woman in the poster can have fun dancing like she is by connecting each of the symbols on ad.

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